About

The KNOW IDEAS mission is to entertain and inform audiences by presenting rationally optimistic, trustworthy, scientifically-based solutions to highly controversial subjects.

The world has been crippled by meaningless controversy. We need answers, but pessimists aren’t the sort of people that tackle seemingly insurmountable problems. In response, the father and son team of Rob and Nick Saik champion a rationally optimistic approach to resolving the world’s challenges, and they use science as the common ground on which we all can meet.

Despite often having very different views from very different generations, through their work Nick and Rob prove that important discussions are always most productive when they are based on scientifically tested facts, and are conducted in a truly respectful context.

No one can pay KNOW to change its mind, it courageously follows proven scientific evidence to wherever it leads. Our first project, KNOW GMO is a demonstration of this commitment in that our funding has come directly from family farmers and we have intentionally avoided any support from any seed or chemical companies that could be seen to influence our findings.

We post our sources. If we’ve said it we’ve checked it, and if it changes we’ll change too. If you’re looking for an information source you can trust, you’re in good hands with KNOW.